Sweep is an engineering start-up in the field of solar energy that came to me when theirs was the generic abbreviation AFR and without any defined graphic language. This is how it looked:
Consisting of engineers and technical people, it was difficult for them to understand the importance of the design and visibility of their brand. When they reached a situation where they had difficulty raising more funds for their company, they turned to me and together with Yaron Sagi, a business consultant, we created a brand for the company.
I designed a logo and chose colors that would suit the cities that in my mind the project should convey - professionalism and reliability alongside cleanliness and modernity.
Green - innovation, nature
Dark Blue - trust worthy, smart
Black - serious, professional
Yellow - accent color, energizing, sun
To help them present the idea and the company in meetings with entrepreneurs and potential customers, I prepared a brand kit for them that included a mini-app that functions as a business card for each of the job holders.
as well as presentations and videos that explain and ground the idea and the way the facility works in a simple way that can be understood by people who are not professionals
In addition, I made printed business cards, stickers and signs for the company that they could use in offices and meetings.
